Jeenee Mobile Website and Rebranding

Jeenee Mobile Website Screens

Project summary

I was originally hired at Jeenee Mobile to redesign and maintain their website, but it soon became clear that they were actually after an entire new brand direction to go along with it. My task of coming up with new web concepts turned into an exercise in coming up with new brand directions at the same time.

Initially I felt severely underqualified, trying to come up with an entirely new brand direction from scratch, for a company I knew very little about. But management loved my initial concepts, and it became easier from there. We ended up going with a rustic, down-to-earth, not too perfect feel, which I felt very accurately reflected the nature of the organisation in general. The new brand became all about honesty and genuine human interactions, with a new hand-drawn icon set and a bright new color palette to match.

My Tasks

  • Create multiple concepts for the new brand direction (including audience analysis, brand keywords, imagery, new color palette and style guide)
  • Work with management to select and refine concepts
  • Create mockups for the new website (with input from management)
  • Create custom wordpress theme for new website (HTML, PHP, CSS)
  • Work with the rest of the design team to move copy over from the old website and produce new content as needed
  • Integrate ecommerce (woocommerce) in the new website and theme
  • Oversee testing and launch of new website
About us page

About us page

Homepage

Homepage

Make a difference page

Make a difference page

Make a difference page

Make a difference page

SIM packs page

SIM packs page

Managing your account page

Managing your account page

Checkout page

Checkout page

People illustrations

People illustrations

Welcome letter SIM card sheet

Welcome letter SIM card sheet

Customer experience journey mockup

Customer experience journey mockup

Drew up a customer experience map to help with marketing and survey-targeting efforts

Facebook

Facebook

Icon set mockup

Icon set mockup

Responsive mockup

Responsive mockup

Plan flyer

Plan flyer

Website mockup

Website mockup